There are just too many blogs out there. Blogging began as a way for experts to share some of their knowledge with the world, and as itÂ became easier and easier to publish online theyâ€™ve degraded into a sounding off point for anyone with a WordPress or Blogger account. If you donâ€™t proofread, you probably shouldnâ€™t be publishing online. If you learned everything you knowÂ about a subject from other bloggers, you probably shouldnâ€™t be publishing online and if you find yourself repeating the same things over and over again, you either need to publish less or you probably shouldnâ€™t be publishing online. I mean literally, it is a massive waste of your time, as well as your readers.
Websites are 10x more efficient when you cover a different topic every week. Itâ€™s another target for long-tailed search you didnâ€™t haveÂ before, and thatâ€™s what grows into success in web publishing. How often do you think someone searches for â€śWhy is Social Media Important?â€ť How about â€śTips to optimize a LinkedIn profile?â€ť If you write three posts this week on either of those subjects, and I write â€śHow to optimize on LinkedInâ€ť, â€śHow to Optimize on Twitterâ€ť, and â€śHow to optimize on Facebookâ€ť, which blog will get more hits from search? Ok, this was my tangent, back to the Pyramid.
Writing should come from an area of substance, but I begin to think more and more that most writers just decide they want to write aboutÂ something before they have any experience, and expert bloggers are partly to blame. How many times have you read that a good way to improve your profile is to â€śWrite a book or publish a blogâ€ť?
Think of blogging like the capstone on a pyramid. The base of your pyramid should be learning. Learning should be broad, a strongÂ foundation for everything you do. I have studied everything from psychology to typography to improve my skills as a web developer. I donâ€™t always use everything Iâ€™ve learned, but it gives me a good perspective on my deficiencies and strengths.
The middle part of your pyramid should be doing. Practice makes perfect, and if youâ€™ve never ran a marketing campaign, what in the worldÂ made you think of starting a marketing blog? There are a hundred skills youâ€™ve exercised in your life; a hundred possible starting points for a blog were you can add real world value. Blog about a sport you played in high school, the work you do as an adult, but never about a job youâ€™d like to have or something you want to get into. At least provide that context to the readers if you do. However, thatâ€™s a case study (something just as valuable) and not really a blog in the general sense.
Finally the capstone of your pyramid should be writing about it. So youâ€™re a martial arts expert eh? Youâ€™ve studied all styles of martial training;Â you decided to become a shaolin practitioner and practiced your skills for over a decade. You wear your black belt with pride, and can break bricks like twigs. You have become a true expert, but theÂ most valuable book you can publish isnâ€™t on your martial training as a whole, but on a single form or practice that youâ€™ve mastered above all else. â€śThe Iron Shirt: Qigong and Meditation Techniquesâ€ť.
I know that this type of advice is paramount to speaking to a brick wall, and is just as likely to alienate a beginner as it is to teachÂ them (after all, who wants to put in the time and hard work to truly become an expert?). Itâ€™s also counter intuitive to the lesson of adopting early, which is a primary mainstay of becoming successful online (someone mentioned a lady who had developed a following of over 500,000 on Pinterest in the last few months). The truth is that the pundits who really shine in blogging arrange a trinity when it comes to this; practiced knowledge, early adoption and good writing. It has a lot to do with luck and timing, but you can adopt early as often as you want and youâ€™ll still not become synonymous with success in your niche without practiced experience.