Tag Archives | disasters
paulchristoforo

Viral Virus: Ocean Marketing Is Sunk

By on December 30, 2011 in Business, Marketing

I’m sure that by now most of the people who read this have heard about Ocean Marketing’s Paul Christoforo’s social media disaster involving some extremely rude e-mail replies he made to a customer. The replies went from rude to comical as Christoforo began dropping names in the video game industry, misspelling words, acting like a [...]

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Avoid Social Media Disaster; Learn From the Mistakes of Others

By on December 23, 2011 in Business, Marketing, Social Media

Trust- The basis for any engagement or exchange over social channels is a prerequisite for engagement on any meaningful level. Authority- Make sure you are one of the most obvious sources for the information you’re relying on for content. All messages should be confident, but not disparaging. Gratitude- Be grateful for your successes, and even [...]

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