Tag Archives: disasters
paulchristoforo

Viral Virus: Ocean Marketing Is Sunk

I’m sure that by now most of the people who read this have heard about Ocean Marketing’s Paul Christoforo’s social media disaster involving some extremely rude e-mail replies he made to a customer. The replies went from rude to comical as Christoforo began dropping names in the video game industry, misspelling words, acting like a [...]

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0912_tea_party_in_DC

Avoid Social Media Disaster; Learn From the Mistakes of Others

Trust- The basis for any engagement or exchange over social channels is a prerequisite for engagement on any meaningful level. Authority- Make sure you are one of the most obvious sources for the information you’re relying on for content. All messages should be confident, but not disparaging. Gratitude- Be grateful for your successes, and even [...]

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