Tag Archives: brand image
Barack Obama Wearing a baggy T shirt and a backwards baseball cap giving a thumbs up
Mar 05

3 Recurring Social Media Faux Pas I Can’t Shake

I have been working online in a public facing role for longer than most people have had an Internet connection. When I was younger, I could always use my age as a get out of jail free card when I made a fool of myself or crossed a major line in a way that was [...]

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Tetleys Billboard is Leeds
Nov 05

How to Make Customers Think of You First

One of the big advantages of an online marketing campaign is the ability to convert targeted consumers immediately. It only takes a few minutes to input credit information and click buy now. Whereas a billboard or television campaign may entice the same consumer, they are not in the position to immediately buy the product or [...]

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Wheelwright KY in 1946
Oct 30

Brand Perceptions are Based on Customer Relations

“Wheelwright is one mining town where the miner is helped to stand forth in man’s desirable estate of dignity and conscience. It is a shining star among peaceful towns in Kentucky if not in the Nation”  That is how an article written in 1950 about a small coal camp town just south of here began. [...]

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