Euro Notes and coins

5 Things to Consider When Weighing Network Value

By on November 14, 2011 in Social Media

With the recent surge in social media startups, it’s a crowded field with only a few real standouts. Considering the possible overhead costs, not all networks need the kind of user numbers that Facebook or Twitter have to stay alive. They do however need to have good value for clients before marketing firms start moving [...]

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Jimmy Hart

Advice on How to Be an Effective Manager

By on November 10, 2011 in Business, Leadership

  Over the years I’ve worked at many different jobs to get by, and get myself through school. Crossing over multiple disciplines is a recipe for staying at the bottom of the corporate ladder, and even though I don’t recommend it I have derived great benefit from finding myself in a variety of situations. My [...]

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Why You Need a Google+ Brand Page

By on November 8, 2011 in SEO, Social Media

  Google + decided to release their answer to Facebook’s fan pages over the weekend. Webmasters and entrepreneurs alike have been waiting on this day for some time now, but most do not know exactly why they need a Google+ brand page. Conventional wisdom tells you that Google is the online leader is search, and since [...]

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Dell Thinktank meeting

Crowdsource your Marketing: The Social Swarm

By on November 7, 2011 in Business, Marketing, Social Media

  I have hinted at a marketing strategy in past posts that would in effect convert every single employee of a large or small business into a social media marketing operative.  Many technology based companies encourage participation in social media already, and the type of work they do means that most of their employees already [...]

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Tetleys Billboard is Leeds

How to Make Customers Think of You First

By on November 5, 2011 in Marketing, Social Media

One of the big advantages of an online marketing campaign is the ability to convert targeted consumers immediately. It only takes a few minutes to input credit information and click buy now. Whereas a billboard or television campaign may entice the same consumer, they are not in the position to immediately buy the product or [...]

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Lakhovsky_Conversation

Social Media Framework: Conversations

By on November 4, 2011 in Social Media

A network doesn’t become social until there are two people involved. Two people amount to the critical mass that it takes to start conversation. Conversation is a simple idea, but in a social network the psychology of users is often unpredictable which adds a certain degree of difficulty. You always want conversations you are involved in [...]

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Fingerprint Scanner

Social Media Framework: Online Identity

By on November 2, 2011 in Social Media

Social media isn’t a new concept as some people would have you believe. Facebook’s roots are in the IRC chat rooms and online forums that pre date even Google. The first Facebook “like” and Google +1 was a CGI script called a Top-Site List. The most popular websites would combine several interactive CGI based scripts [...]

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Barack Obama at Nuclear Conference

Public Speakers Become our Leaders

By on October 31, 2011 in Leadership

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” - Jerry Seinfeld I always assumed I was a great public [...]

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Wheelwright KY in 1946

Brand Perceptions are Based on Customer Relations

By on October 30, 2011 in Business

“Wheelwright is one mining town where the miner is helped to stand forth in man’s desirable estate of dignity and conscience. It is a shining star among peaceful towns in Kentucky if not in the Nation”  That is how an article written in 1950 about a small coal camp town just south of here began. [...]

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