A man in a subway station started to play the violin; it was a cold January morning. He played six Bach pieces for nearly an hour. During that time, since it was rush hour, it was calculated that tens of thousands of people went through the station, most of them on their way to work. In the 45 minutes he played, only six people stopped. Approximately 20 gave him money and continued walking. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
No one knew thiit at the time, but the musician in their midst was Joshua Bell, one of the best violinists in the world. He played one of the most intricate pieces ever written with a violin that is valued at 3.5 million dollars. Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston with an average seat of $100. The impromptu concert was a social experiment sent up by the Washington Post.
To Continue Reading “Is Your Content Joshua Bell on a Subway“, visit the complete article by Adam Justice on Social Media Sun.
I was wondering where this post was going. You did a masterful job of tying it all together. You give a reader something to think about.
Is their message reaching the intended market? In the end if your message is reaching the wrong crowd at the wrong time it doesn’t matter how good it is.
Thanks for the lesson.
dave friant recently posted..Empower Network FaceBook Likes Contest-Good Idea or Just B.S.
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Thanks Dave. You can speed up the development of any website, especially a blog, considerably by becoming more aware of your audience. For example my blog still hasn’t gotten a Google Page Rank yet so I don’t show up very high in most targeted SERPS, however I am drawing quite a few hits from the industry through social sharing.
The articles I write are all well and good for users coming from Facebook and Twitter, but for someone coming from Stumbleupon articles like this aren’t as easy to digest; an infographic or list would fare much better. That is a relatively simplistic view of audience, but it can give you a basic idea, and it’s possible for anyone to see my social traffic through my sharing buttons.
Adam Justice recently posted..Do You Sound Like Every Other Blogger?
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Until someone figures out how to talk to people in their sleep, we’re going to need to be more effective at getting their attention while they are awake.
Denise Sonnenberg recently posted..Blogging Accountability Equals Accelerated Results
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I’m working on that Inception angle Denise, I’ll let you be the first to know when we’re broadcasting like Freddy Krueger lol
Adam Justice recently posted..Viral Virus: Ocean Marketing Is Sunk
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Wow, that’s right in my city and I know all too well that people don’t have time or don’t make time to listen to the music. Why? In part because there are always people out there using the metro to play their music, sing in groups, sell flowers and earn some money. It works for some and not for others. However, your message to consider the audience is exactly what it all about.
Getting attention and keeping it is the Pandora’s box for marketing, sales, social media and anyone that wants too see profits from their efforts. Great post Adam!
@Nakeva Corothers recently posted..* Are You in Google+ Social Search Results?*
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Thanks Nakeva. I am not really acquainted with the street performers, I have only saw a few in my whole life. I do know the feeling of being late for work already, and someone holding you up more. Even this blog post has to compete with 1,000 other things for people’s time. Like you said, it’s a long war, and winning each battle includes figuring out how to turn users’ attention towards you!
Adam Justice recently posted..40 Dos and Don’ts of Developmental Web Etiquette
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Hello,
I just would like to say that this scoop is just quite about being as awesome as it seems to be since we hardly may ever take a time to assay or even behold our environment, people are just running out of the time to see what’s precious and golden in life, we wake up on the mornig by rushing off to get our breakfast ready to take and sooner we’re just skedaddling towards to our work routine as usual and preparing to live off on a wasting life merely we may have, because minutes, seconds, hours and days are passing by and it can’t be seen, in case just fading away into thin air. I can tell you had given a great thought to the fact in-depth marketing are not only at opportune time but so, on the unwritten one from which people live their own ways of life, that’s where I think it should be whiplashed, commuters must value for what’s in beauty and art throughout their pathes. Great story!
Man, I just found your blog by typing Joshua Bell in google after seeing the video from washington post! You did a very good job with your article, made me think a lot about the new strategies in social media! Thanks very much.
Greetings from Brazil,
Gui Marques