The whole premise of me running this blog is to help YOU, my readers, be more successful in your online interactions. Unless you’re expanding your social presence just for fun or in anticipation of something you plan on doing in the future, part of that interaction is going to be what web developers call “The [...]
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Klout Perks: Beyond the Score
Everyone has their own opinion of Klout, and even though they’ve taken some hard hits along the way their brand has proven to be relatively resilient. After all, you don’t have to like Klout for their service to be a worthwhile success; you have to like the brands they connect you with. I personally love [...]
5 Tools You Didn’t Know about, but Desperately Need
I’ve been developing websites for a relatively long time. There are several misconceptions about the use of the term web developer, and even those hobbyist website designers don’t understand the multitude of skills it takes to be a full service web developer in today’s market. The tools of the trade, the need to know programming [...]
Social Media Measurement: ROI is Hard to Come By
The benefits of a well-run social media campaign are far reaching and long lasting. Most companies agree that even when there is little direct conversion involved, social media is still the place to be, simply because that’s where consumers are. Since there are several ways to add value to your business in the long run [...]
SOPA; We’ve Won a Battle in a War That Will Never End
It isn’t often that the whole Internet agrees on a single topic. Knowing how rare this occasion actually is makes yesterday’s mass blackout in response to the Stop Online Piracy Act all the more special. The unprecedented strike ledthousands of websites to replace their main page with a redirect to one of the many online [...]
Bucking Perceptions; Mid-Level Marketing and the Fortune 500
Facebook, Twitter and exploratory social media campaigns have become ubiquitous in the marketing departments of the service industry, as well as most retailers and their vertically integrated partners. There is a Facebook icon on every bag of Lays potato chips. You will rarely interact with a company without getting reminded to visit them on Facebook [...]
Viral Virus: Ocean Marketing Is Sunk
I’m sure that by now most of the people who read this have heard about Ocean Marketing’s Paul Christoforo’s social media disaster involving some extremely rude e-mail replies he made to a customer. The replies went from rude to comical as Christoforo began dropping names in the video game industry, misspelling words, acting like a [...]
Avoid Social Media Disaster; Learn From the Mistakes of Others
Trust- The basis for any engagement or exchange over social channels is a prerequisite for engagement on any meaningful level. Authority- Make sure you are one of the most obvious sources for the information you’re relying on for content. All messages should be confident, but not disparaging. Gratitude- Be grateful for your successes, and even [...]
The Future According to Google
As the noise generated by the induction of brand pages into the Google lineup has died down, many pundits and commentators are back to labeling Google+ as a one trick pony with no direction, or a Facebook wannabe that stands no chance. Just like the Klout debacle, you learn a lot more about the individual [...]
Blind Marketing: The Pitney Bowes Experiment
My first customer service job was working at a call center that solicited donations for the fraternal order of police. All the reps loved the job because people like donating to the police, and raises were pretty much guaranteed. Not even a week into that job the company, Civic Development Group, signed a new contract [...]
Adam Justice
Adam is the Managing Director of Social Media Sun, and a Yahoo! Featured Contributor in the areas of Technology, Politics and Autos. He has been designing and developing websites since 1998, and has made significant contributions to the fields of web development, online marketing and social media.
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Want 300,000 Followers? Adopt Early.
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Are you Pintersted in More Social Media
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5 Tools You Didn’t Know about, but Desperately Need
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3 Recurring Social Media Faux Pas I Can’t Shake
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Empire Avenue: The Best Social Media Had to Offer in 2011
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3 Recurring Social Media Faux Pas I Can’t Shake
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Social Media Hell: Where the Cooks are British
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Are you Pintersted in More Social Media
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The Blogger Pyramid
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Power Networking Shortfalls: Are you out of touch?
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Muriel Philippi: Hi Adam, Just stumbled upon your article, and I ...
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Heather Randall: But if you already feel overwhelmed by social netw...
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Craig Phillips: While neither marketing nor social media are scien...
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Staci Stein: If you get to a certain level in your Klout score,...
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Pat Mercado: “The biggest mistake I see [small business owner...
