In the current scenario of online business opportunities, every business, be it small, medium or large scale and even solo entrepreneurs are seeking ways to enhance their businesses and reap the maximum from their investments. Given this competitive, capatlistic model, businesses need ways of simplifying their models and cutting costs where they can to be able to get ahead of the pack. This is where market automation systems and other building platforms such as LeadPages help to automate and hasten mundane business and marketing activities and free up time for more complex issues. What is even better is that we are in a time where different systems integrate with each other, thereby filling in the gaps and rendering more complete and comprehensive software solutions for businesses and entrepreneurs – LeadPages and Ontraport.

leadpages ontraport

LeadPages is one such platform that integrates with a variety of market automation systems and ESP’s (Email Service Providers). Here I am going to focus on LeadPages integration with and Ontraport and the benefits of this setup for businesses and entrepreneurs. But first, a little information on Ontraport.

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LeadPages and Ontraport

If you are a sole entrepreneur or a small scale business and you’re looking to automate all your marketing operations so as to systematize and scale your business efficiently and save time and money on the way, then Ontraport’s marketing automation software is a top choice.

Whether you are running a business, or a blog, or conducting seminars, training, coaching, or consulting or you’re an author or a speaker and you’re involved in Information Marketing, Ontraport’s system has something for you.

Ontraport has a solid CRM, email service, builder and integrates with a variety of third party applications via its Market place. LeadPages is one such platform that Ontraport integreates with. LeadPages is the most intuitive and comprehensive landing page building platform that allows you to build all kinds of landing pages within minutes and post them. The platform also provide a host of other list building tools that make lead generation easy, quick and painless.

There is no doubt that the marketing automation of Ontraport is incredibly productive as it enables automation through channels that include sending personalized messages via email marketing campaigns, postcards, two way text messages and more. As for the CRM of Ontraport, it provides an in-depth analysis of the customer base, including the reasons for client attrition, decline in sales figures, and information about the client’s relationship with the company. Also, The CRM is much more than a simple repository for client data; it helps track the interests of your clients based on their behaviors, so that you can create communication that are more effective and more likely to close sales.


When you couple the automation capacity of Ontraport, including its ability to capture and track the behaviors of your customers with LeadPages attractive landing pages and lead generation tools, you get an extremely powerful SAAS product with the potential to create and implement powerful marketing communication that guaranteed to convert. Moreover, Ontraport’s email services can be easily accessed on all kinds of user friendly interfaces, including mobiles, laptops and tablets, which is also true of the landing pages that you create and customize within LeadPages. It is no wonder that so many businesses that incorporate this awesome combo of automation and lead generation find immense success and loyal customers for years to come.

With social-signal-based, content-centric changes to various search engines based algorithms, the whole achievement of campaigns related to digital marketing depends majorly upon content. These are the times when the social responses and content generate engagement and responses from the audiences. But you need to pay attention to the fact that content marketing is not just about publishing content. It is much more than that and aims at generating suitable responses from all the readers. This will finally have an effect on the bottom line like generation of sales or leads. There are various reports which indicate clearly that at least 63% of digital marketers in North America (B2B arena) opt for content marketing for the purpose of generating leads which are valuable. Business blogging is one of the most preferred channels for content marketing utilized by the marketers and these help in the generation of the desired results. In fact, all those marketers who use business blogging as their preferred tool for content marketing have almost 13x more chances to effectively generate an optimistic ROI from the total efforts related to digital marketing.

business blogs

You need to realize that your blog is in fact a very significant tool for digital marketing. This can help in delivering loads of optimum quality leads which can be very beneficial for your business. These business blogs can place your brand effectively on the online map and easily drive increased visibility of your organization as far as the targeted audience is concerned. So, if are yet to take benefit of the highest lead generation for your business, then it is high time that you go for blogs. You can start by trying to learn how you to harness the complete business blog’s power for generating leads.

Main Extension of the Website

Your business website is the core and the hub of your presence online presence. This is generally the place from where all the official online sales as well as the transactions will take place. Businesses which are associated with blogs and post contents for even just once or twice in a month get to generate far more leads (at least 70% more) in comparison to those businesses without having blogs. You can easily extend your website’s reach via a blog. The blog of your business can be conveniently hosted on the well admired blogging platforms or by means of your very own hosted CMS. But it is always recommended to effectively extend the main domain of your website to blog by providing it with a suitable sub domain like

blogging for business

Solve Problems by Sharing Solutions

One of the major reasons for the people to go online is basically for seeking solutions to specific issues or problems which they are facing currently or the information which they are trying to find on definite things related to their needs at that particular instant. That time they are just not interested in any kind of sales and marketing talks, as well as in those press releases. They are looking for solutions to their particular problems.

For making business blogs an effective and a powerful tool of lead generation it gets rather important that you focus on the transition of the content from just showcasing your services and products, to something which will be of great help to the potential customers in solving their problems and also provide them help in their data related matters.


Consistency is the one of the biggest strengths of a business blog for generating great leads. It is very important for the blogs to be dynamic and to be updated regularly according to schedule and an editorial plan. The more regular and frequent your business blog posts are better is its ability to generate leads and the impact on your SEO.

Focused Posts

Posts which fail to show clear direction or flow as to where they want to take the audience and ramble about numerous things are a big turn off for the potential customers. They would rather go for a much more interesting and clear blog. It is to be kept in mind that business blog posts should be concise and clear in the message they convey and focus on one idea or concept at a time which is related to your business.

Headlines and Power Words

Headlines and power words play a major role in enticing the targeted audiences to dig more into the business blog and also consume more of the content. The headlines give information to the readers about the content and it is in fact your initial marketing pitch which will finally turn these into valuable sales or leads. Similarly the power words compel the readers to take quick action and respond.

In the contemporary era of online marketing one cannot overlook the significance of lead generation to capture the potential marketplace for creating brand awareness, lead generation and nurturing the sales funnel. In fact, it won’t be wrong to state that if you desire to reach out to your potential customers, attract them and engage them in the sales funnel, then you need to resort to optimizing your efforts towards lead generation. There is need of choosing the multi-faceted approach towards online marketing to reach out to millions of people who could be your potential leads to achieve your target towards augmenting the process of lead generation.

lead generation

Why Lead Generation is Important?

It’s a fact that Lead Generation is extremely vital to make qualified sales and enhance your revenue manifold. There are many benefits of lead generation such as:

  1. Building brand awareness
  2. Attracting the targeted Customer Base
  3. Nurturing the sales funnel
  4. Improving Sales

3 Sure Fire Tactics to Attract More Leads

It cannot be denied that lead generation is the process of attracting prospective customers and convert them into leads by making them the part of the sales funnel. The initial step of creating a lead is to make your presence felt in the world of online marketing by having an incredible website and make an accurate assessment of your potential customer base and then design the strategy to capture the opportunity to make them into leads.

Here are 3 sure fire tactics to attract more leads which are explained as below:

Social Media Marketing

It is precisely comprehensible that social media has become an integral part of online marketing strategies and it’s crucial to utilize this powerful medium in an appropriate fashion to derive the optimal results in form of lead generation and successful conversion rates. There are certain factors which need to be analyzed to make optimal usage of social media marketing.

  • The first thing is to determine the exact channel of social media which your potential customer base use and find out the WHY and it should precisely be ideal for your business model.
  • Secondly, you can make use of Hubspot’s social inbox or Hoot suite to have a closer look at the keywords, social sharing terminology and all the related subjects which would enable to focus on potential leads.
  • Thirdly, to attract a large number of leads you must opt for sharing the URLs of your landing pages and obviously your blog posts. This would encourage inbound leads.
  • Lastly, you should try to reinvent the old blog posts and landing pages with certain changes to attract more traffic to your website

E-mail Marketing

  • It is undeniable that email marketing enjoys the most popular place in terms of attracting leads to your business. In fact, the automated email workflows enable to get through the customer life cycle, which initiates with the process of getting first hand information from the prospective customer when he shares his email and other details of the very first digital transaction to your website in lieu of certain information. There are certain factors which should be kept in mind while using this medium of marketing.
  • The email should be precise, well-constructed, informative and within 500 words.You can make personalized mails to get immediate response.The content, heading, title and subtitle should be engaging.It should be accessible on mobile and other devices as well.

Search Marketing

  • It’s significant to realize that search marketing offers the key role in generating more leads by making sure to provide the precise and informative content on your website. The initial click on your website by people on a regular basis clearly shows that your content is certainly informative which is sought by the visitor. So, this means that writing the content which proves useful to your visitor in such a manner which sounds appealing to them can lead to generate potential leads. Let’ look at few points:
  • It’s required to take care of the fact that the content should be written in such a manner which appears semantically sound in terms of use of words and phrases.It’s required to take care of providing the premium quality content which should be unique, informative and avoid plagiarism.The content should be descriptive, not too long, with proper usage of title tags and adequate positioning of relevant keywords, with fast loading of pages.This will help in optimizing your content in search engines and more people would be able to reach out to your website as all these factors would help your website to rate better in the search engine index.
  • If you play your cards right and follow these simple measures of the trade, your success is inevitable.

It is unquestionably true that happy and delighted customers prove to be the loyal clients of every business and in the age of marketing automation software, where every business process is managed to perfection and on time, so the need of precise customer care services can’t be undermined. It must be mentioned here that Salesforce is the leading marketing automation software, whose customer care services are predominantly efficient and result oriented with the aim of providing expertise solutions to each and every client of the business. With Salesforce software, you can support your every customer and that too anytime and anywhere with the aim of promoting the fast and reliable services, which in turn, enhance the loyalty base, retention and satisfaction of customers.

The amazing customer care support of Salesforce

The Reliable Customer Care Platform of Salesforce

Amidst the current scenario of providing the faster and intelligent services of customer care, the Salesforce service cloud proves to be exceptional and result driven. There are no second thoughts about the fact that Salesforce provides the timely and productive customer care services to its clients worldwide, which make it the reigning sales cloud software in the marketplace. Let’s take a look at the features of The Reliable Customer Care Platform of Salesforce.

1. 24/7 Customer Care Support of Salesforce

Yes, it’s true that in the current competitive arena the customers desire to get 24/7 support facility and that too anywhere and anytime. This leads to the customer oriented services of Salesforce, which provides the 24/7 services to its clients worldwide. This implies that all your clients can have access to the customer care services of Salesforce anytime and anywhere, and with service cloud, you can really provide excellent customer care service from the unified platform of Salesforce.

In fact, there is the facility of console for service which provides the integrated information about each and every client and this enables to sort out their problems in an efficient manner. Infusionsoft is also one the best and leading marketing automation company but we still see it a big fail in customer support. You can check comparison of Infusionsoft and Salesforce and see which one is better.

 2. Personalized Services of Customer Care Support of Salesforce

In Salesforce the customers are provided the best, fast and efficient customer care services with the console for service. This enables to provide the personalized services to each and every client as the integrated information about each client is made available on the console. This information varies from customer’s profile, his purchasing records, and complete account information. This data is vital for a Salesforce customer care team, which comes to know the precise nature of a client’s query after going through the complete information about his track record and relation with the business of your company. This data also enables the customer care agent to anticipate any specific problem which the client is going to face in the near future and he can take prompt action to avoid the problem to retain the trust of a customer.

3. Multichannel Support of Salesforce

In the current scenario, the customers make use of various channels to get the support of the customer care team of Salesforce, which includes the traditional way of sending email, via phone and also using social media platform for their queries. Therefore, it’s important to provide solutions to the queries of customers coming through different channels and Salesforce, provides the excellent support in terms of handling queries from every platform of interaction with the clients. Moreover, with the use of, which is a customer help app, you can offer support to your customer swiftly and can provide holistic customer care support to each of your client.

4. Timely Resolution of All Queries

It must be understood that timely resolution of all the queries of customers needs to be done and that too with the professional expertise. It must be stated here that the Salesforce cloud software provides the fast, intelligent and accurate solutions of queries to each and every client and that too coming from the different channels. This implies the success of Salesforce cloud software, which understands the value of time of its clients and makes sure to avoid unnecessary loopholes or complications in answering the queries. In fact, in the contemporary times when customers need quick resolution of their complaints and issues, the provision of timely services proves to be an excellent factor of building trust and confidence of your brand among the clients.


Therefore, it can be concluded that The Reliable Customer Care Platform of Salesforce paves way for building the trust and loyalty among its clients worldwide. When the customers are satisfied, they surely add value to the business by making good promotion of your business through various social media channels and help to establish your brand effectively, which in turn, brings more leads, better sales and enhanced revenue for your business.